Scott Zimmerman Matching Marketing to Personality Conversations with the Best Entrepreneurs on the Planet Audio Book
Sample Audio:
|
|
Scott Zimmerman - Matching Marketing to Personality: Conversations with the Best Entrepreneurs on the Planet description
In 2001 he unveiled the first web-based contact management system - Cyrano - able to deliver personalized one-to-one marketing messages to prospects and customers. Determined to figure out how to match marketing messages to people's personality types to ensure that every piece of communication spoke specifically to the intended recipient to maximize impact and conversion, he was led to Dr. Tony Alessandra, one of America's foremost experts in applied human behavior. They began to look for ways of combining the new technology with Alessandra's proven psychology. We waste so much effort (and so much money!) by failing to find out who our customers are and what they really want, says Scott Zimmerman - and he's about to put an end to that for us.
This interview may contain references to dates, events, etc., that have already taken place. These references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations.
Related Products
Start today on a FREE 14 day trial of the service from Audible and you'll be able to download any audiobook of your choice! There is no commitment, you can cancel any time and still keep the audio books you have downloaded.